You can get all kinds of things, including clothing, media and food. Here is a map of Nairobi and Mombasa with shopping centres Google, It is the place to see the big five Service, At Masai Mara you also have the opportunity to visit a Masai village.
We recommend that Blackboard completely rebrand as Whiteboard, which suggests a more modern and versatile platform. Though this would require the company to make changes to all of its products, we have chosen to focus on the learning management system. This does involve risk taking, but the company will continue to suffer if it does not work to embrace the marketing concept by focusing on satisfying the needs of its customers.
Whiteboard will benefit the customer by introducing several new features: External Market Environment The external market environment encompasses four primary areas: 3rto answers google docs a learning management system, Whiteboard is most significantly affected by the technological environment.
In addition, the cultural and social environment plays a role in the external market environment in which Whiteboard operates.
As a result, this opens up opportunities for Whiteboard to expand to serve more customers outside of the United States, which is its biggest current market. As Baby Boomers and Generation X — often in positions of power at elementary, middle and high schools; colleges and universities; and businesses — who can be less technologically savvy than Generation Y, continue to age, it is important for Whiteboard to provide a product that is easy to understand and 3rto answers google docs, yet has many useful features that set it apart from its competitors.
Competitors Another important aspect of the external market environment is the competitive environment, which involves the competitors that threaten a business.
Whiteboard already faces competitive rivals, such as Pearson eCollege, Cengage Learning, and Instructure Canvas Nabi,that directly compete as learning management systems. Although Whiteboard wants to be the sole provider of learning management systems within its product-market, the reality is that other companies are providing similar products.
With its new features, Whiteboard will face even more competition. First, by introducing a conference call and webinar system and IM capabilities, Whiteboard will face resistance from Skype, Google Hangouts, and Cisco, for example. Next, by introducing study tools and a tutoring portal, Whiteboard will directly compete with websites like Quizlet, Course Hero, Study Blue, and Chegg Study.
If students can access features like these easily within Whiteboard, they will be less likely to visit other websites, reducing the profits they generate. Finally, word processing and presentation creation programs will directly compete with Microsoft Word and PowerPoint and Google Docs and Slides.
As with the study tools and tutoring portal, students will be more likely to use these easily accessible features, especially when they have to work on and submit assignments at the last minute; these programs will save them a few minutes of their time, which can often be invaluable. While it is important to note that the administrative, human resources, and information technology staff make purchasing decisions regarding any learning management system, teachers and professors, students, and trainees utilize them extensively.
As a result, Whiteboard must provide a product that appeals to both purchasers and users. She noted that its strengths included proprietary intellectual property, tenured leadership, a successful acquisition record which has continued with its more recent acquisition of MyEduand product and service innovation.
On the other hand, its weaknesses included an aggressive acquisition strategy as opposed to organic growth, share dilution, and a lack of patent protection on its technology.
As for opportunities, Carlson identified its opportunity to increase high retention rates from clients, the opportunity to increase switching costs for clients, up- and cross-sell opportunities from base clients, industry consolidation, and a growing international consumer base.
Finally, she highlighted reduced education budgets, high switching costs for possible future clients, and competition from open-source products as threats to Blackboard Carlson, Over the past six years, many of the points Carlson made in her SWOT analysis have held true, though innovation may be the one strength that has been recently lacking.
Target Market As alluded to earlier, Whiteboard caters specifically to the learning management system product-market to improve the learning process for educational institutions and businesses around the globe. Although the company does most of its business in the United States, the new collaborative features of Whiteboard make it a product that is perfectly suited for overseas expansion.
These features not only can benefit students and employees by allowing them to work with classmates, but they can provide the added benefit of collaboration with those in other countries.
Whiteboard will become a community of learners, leading to a greater global connection among educational institutions, businesses, and nations.
Segmenting Through market segmentation, Whiteboard can separate its product-market into three primary categories: K schools, colleges and universities, and businesses. Colleges and universities will utilize the most features, requiring the most versatility and customization to foster collaboration and the learning process.
K schools will utilize fewer features, as their students will be less advanced in their understanding of technology and participation in collaborative learning.
Although they employ some of the brightest minds, businesses will use the fewest features as a result of training programs that are generally more narrow in the topics they cover and short in their timespan.
Targeting Whiteboard will use the combined target market approach when developing its marketing mix. Because its primary customers are colleges and universities, it is important that Whiteboard market toward those institutions.
Despite not focusing directly on K schools and businesses, those segments will likely learn about Whiteboard through friends and family.Browse thousands of essays from our giant database of academic papers. Find assignments like Civil Liability Unit 4. Reflection Journals What is a reflection journal?
Journal writing has become a very popular educational tool – so much so that when one announces that students will be keeping a journal, a common groan often rises from the class. 3RTO ANSWERS Google Docs Essay Google Docs is a free, Web-based office suite and data storage service offered by Google within its Google Drive service.
It allows users to create and edit documents online while collaborating in real-time with other users. You can create new documents from scratch or upload existing documents, spreadsheets. First, by introducing a conference call and webinar system and IM capabilities, Whiteboard will face resistance from Skype, Google Hangouts, and Cisco, for example.
Though these businesses have target markets that encompass a much wider variety of customers, Whiteboard’s entrance into its market, albeit minor, will have an impact. UCL Single Sign-on. UCL members: in order to access this resource, please enter your UCL computer account details in the boxes below and click "Login".
Here is a map of Nairobi and Mombasa with shopping centres (Google, ). Nairobi Mombasa Nature parks Masai Mara is one of the most famous safari place in Kenya the northern brother of the Serengeti.
why not order your own custom Business essay, dissertation or piece of coursework that answers your exact question? There are UK writers.