Today Emirates has 83 aircrafts files to 78 finishs in 55 states worldwide. It has a big figure of cabin crews from 95 nationalities.
Market globalization drivers- common customer needs, global customers, global channel and transferable marketing depend on the nature of customer behavior and structure of channels of distribution.
In case of airline industry though major needs of customers are common but some variations according to the different continents. Emirates Airlines focuses on fundamental needs common to all countries.
For example, on all routes emirates airline offer passengers the choice of two Indian and one Western dish in all classes. The Airline industry has a very unique type of global customer.
Most travelers except the most patriotic consider all carriers that serve the route to be traveled and select on the basis of reliability, quality and other real and perceived attributes.
Cost globalization drivers- global scale of economies, favorable logistics ,differences in country costs and fast growing technology depend on the economics of the business. Low fares can help Emirates to achieve economies of scale. Government globalization drivers- favorable trade policies, compatible technical standards, common marketing regulations and host government concerns-depend on the rules set by the national governments.
Latest technology is a success driver in the airline industry. Engineering has a tremendous responsibility at Emirates. They keep aircraft flying safely, providing maintenance, technical services and quality assurance to the entire Emirates fleet.
Competitive globalization drivers- competitors from different continents, interdependence of countries and globalized competitors raise the globalization potential of airline industry. For example, Emirates Airlines is the biggest purchaser of the Airbus A and one of the largest customers of the A aircraft.
Emirates main competitors like British Airways, virgine Atlantic, Singapore Airlines are adopting various strategies to increase their passenger and revenue. New company can easily enter into a market if barriers to entry are few and vice -versa.
Generally threat of entry high in the airline industry because of existing loyalty of customers to major airline such as British Airways, Emirates Virgin Tanvir, One of the most and prime important entry barriers is finance. But it is available in the Middle East and in addition to this technology and expertise can be purchased.
So the threat of new entrants may decrease Profitability of Emirates Airlines. They are highly competitive. Emirates depends so much on these suppliers as required products are differentiated. Buyers can change the industry trend due to their demands for high quality, demand for low prices.
Emirates may face a threat now and in future as customers now days have an ability to make demands on their products in terms of lower prices, higher service or product quality.
Most airlines companies offer products which have similar features like good quality ,low price and excellent service. So Emirates Airlines may face challenges when most players become competitive to launch new products globally.
The airline industry is generally highly competitive.
The trend of rivalry in airline industry is famous and high due to availability of large numbers of airlines in the market which are also offering best services, best cost etc.
Emirates Airlines has some local competitors like Etihad, Air Arabian etc. The political scene in the region has been quite favourable because most of the countries in the Asian pacific have been making agreements that facilitate better trade between countries especially in relation to the aviation sector.The uses of marketing mix with Emirates airlines.
As an international airline company Emirates uses three important elements of marketing mix carefully i.e. people, process and physical evidence. People: In the service market, the marketing mix people include both customers and employees.
Emirates Airlines is owned by the government of Dubai, which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government.
Emirates Airline is one of the five world leading airline companies founded in It was awarded the “World’s Best Airline” by Skytrax at the World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”.
Marketing The continuing success of Emirates Airlines has lifted questions that in what ways hold the marketing strategies and overall proper marketin Read more British Airways Analysing Financial And Non Financial Indicators Tourism Essay.
Emirates Airlines has become the third largest airline globally by capacity, and they have the largest number of international passengers (Emirates Airlines: Connecting the Unconnected, ).
They are not at the top of this market completely due to the fact that there are a large amount of competitors to deal with.
This report talks about Emirates Airlines. The first part of the report concentrates on the sales and profit trends, the market share and provides in depth knowledge about company’s market environment and its competition.
It then explains the various marketing strategies and the company’s marketing mix.