Their demographic information is valuable, but beyond that, you need to ask yourself what drives them when researching, planning and booking. What motivates them to travel?
This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy AEU will use several different forms of communication for their marketing strategy. The first effort will revolve around their Internet site.
AEU's demographic relies heavily on the Internet for information. While AEU currently has a website, they recognize that resources are required to maintain the site as well as continually improve it. The website will constantly tested to determine that it is coming up as one of the top results when key words are entered into a search engine.
Another form of communication is magazine advertising. The advertising will occur in magazines whose readership has similar demographics as AEU.
As time progresses and a loyal customer base is established, AEU will rely on email newsletters and direct mail to the customers that are on the mailing list.
The newsletters will share specials both trips as well as special deals to this select group of customers. The goal of the newsletters is to incentivize the past customers to join AEU for another trip with a special deal. As operations progress, the AEU will continue to measure our progress relative to competitors and to the growth of the market s in which we operate.
Though the primary target market has been defined, there may be new possibilities to serve additional segments. As the product is defined and the strategy differentiation is defined based on competitive strengths, AEU will be better able to determine whether adjustments in positioning are necessary.
Access to important information concerning the market, competitors, etc. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense.
The marketing strategy will be to develop long-term relationships with customers. As the business becomes profitable, plans will be implemented to expand.
There is virtually no limit to the number and variety of trips AEU can provide. Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top of the line hard-adventure travel.
Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan Mission Adventure Excursions Unlimited's mission is to provide the customers with the highest quality outdoor adventure.
We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Marketing Objectives Maintain positive, steady growth each quarter. Experience a growth in new customers who are turned into long-term customers.
To be recognized as the premier high-end hard adventure trip provider. Financial Objectives A double digit growth rate for each future year.
A reduction of fixed overhead through disciplined growth.
Continue to decrease the variable costs associated with the production of trips. Target Marketing AEU will target two different groups: High income, health conscious individuals: This group works hard, but when they have time off, they play hard with active vacations.
They are willing to spend more money on a vacation to get more personalized attention. This group has a lot of disposable income, but not because they earn it, but because they have wealthy parents. This group loves to play in the outdoors, pushing themselves physically, and have their parent's money to do so.The executive summary page of the timberdesignmag.com travel agency sample marketing plan.
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As its initial strategy of development travel agency sees creating brand recognition by means of the effective marketing communication, advertising and certainly promotion. The team will create a marketing mix aimed to target the main consumer groups in the area.
area (travel agencies, tourist attractions, tourist. information centres, coach companies, hoteliers, Fig - The marketing mix in travel and tourism. Travel and tourism products are very different from.
many other products that we buy and use. Even using. Aug 05, · The service marketing mix consists of 3 more P’s, and was developed in , It applies to every business that sells services, experiences.
When it comes to marketing your tour and activity business, here are a few “take-aways” about the extended marketing timberdesignmag.comd Location: Sydney.